Contexta advertises for Swisscom Directories
The Bern-based agency Contexta is launching an integrated campaign to promote Swisscom Directories’ online offerings. Ads and commercials have been developed for the online platform to draw attention to the virtual counterpart of the phone book.
The Bern-based agency Contexta is launching an integrated campaign to publicize Swisscom Directories' online offering. Ads and commercials were developed for the online platform to draw attention to the virtual equivalent of the telephone directory. Contexta brings Swisscom's message to the public, namely that www.directories.ch is more than just an address directory. According to the press release, everything is possible, from map searches and route planners to Internet address searches.
The campaign, which can be seen on television and in the free newspaper 20 Minuten until the end of 2007, is accompanied by a competition in which prizes worth a total of CHF 100,000 can be won. A competition question is consistently posed in every advertisement and TV spot, which must be answered by researching on directories.ch.
The campaign, which can be seen on television and in the free newspaper 20 Minuten until the end of 2007, is accompanied by a competition in which prizes worth a total of CHF 100,000 can be won. A competition question is consistently posed in every advertisement and TV spot, which must be answered by researching on directories.ch.
