SFLB chooses the hero of nature for Bio Suisse

Under the claim "Bio Bud. Bring back the taste", Bio Suisse, in collaboration with the advertising agency Spillmann/Felser/Leo Burnett, chooses a "Hero of Nature" every month. The aim is to highlight why Bud products have more flavor than other foods. Every month until the end of the year, Bio Suisse will feature a different Bud product in long-copy advertisements telling the story of what it was like to grow up on a Bud farm. The titles alone, such as "A slime monster wanted to devour me", show that life on a Bud farm is not always easy. The youngsters are attacked by snails, pecked apart by birds and have to do without a few things. However, according to the press release, it is precisely these experiences that give the Bud products their character. Because they have to go through so much to become so tasty, the Bud products' autobiographies are entitled: Heroes of Nature. An important aspect of the campaign is seasonality: a different hero is chosen each month, namely a Swiss Bud product that is currently ripe.
As an accompanying measure, a Bud caravan is traveling through Switzerland. In various Swiss cities, it introduces passers-by to the current hero of nature. At the same time, a seasonal calendar is distributed to passers-by, in which all the hero stories can be read. The hero campaign will also be on display at Bud farms with various advertising materials.