Others want to make cash
Business Press On the very same day that Ringier announced the discontinuation of *Cash*, Tamedia promptly launched a new offering: «New: A daily page on derivatives and structured products in the business section of the *Tages-Anzeiger*,» read the headline of the *mytamedia* newsletter.
Business press On the same day that Ringier announced the end of Cash, Tamedia promptly launched a new offer: "New: a daily page of derivatives and structured products in the Tages-Anzeiger business section", read the headline of the mytamedia newsletter. Since June 1, 2007, the Tages-Anzeiger has expanded its coverage of events on the financial markets to include a fourth daily stock market page. Naturally, there is also space for two half-page advertisements.
It would be unfair to suspect vulture-like marketing behavior behind this. After all, Tamedia had already sent out the same email two days before the cash-out - unfortunately without functioning links to the detailed information. The decision was therefore made to send a second mailing. The fact that this took place shortly after the cash outage is pure coincidence.
The end of cash also brings some relief on the advertising front for other titles - they could benefit. Facts and Weltwoche, however, are likely to lose out.
It would be unfair to suspect vulture-like marketing behavior behind this. After all, Tamedia had already sent out the same email two days before the cash-out - unfortunately without functioning links to the detailed information. The decision was therefore made to send a second mailing. The fact that this took place shortly after the cash outage is pure coincidence.
The end of cash also brings some relief on the advertising front for other titles - they could benefit. Facts and Weltwoche, however, are likely to lose out.
