Broadside for ads
Schneider Berthoud's customer magazines also highlight the broad reach of Coop's publications in the media.
Customer magazines Schneider Berthoud also dramatizes the broad impact of the Coop Press in the media The Coop Press is strong at a high level and reaches more readers than any other print medium in Switzerland. This is confirmed by the Mach-Basic-1 study of March 2007. 3304,000 people read the Coop Press in total. It is the clear No. 1 in all important sociographic characteristics. The Coop Press is also "the measure of all things" in terms of broad impact, according to Schneider Berthoud. In advertising, this is dramatized with a pictorial wink. The broad impact was also effectively staged in the media: with a fold-out advertisement in the inside section of the trade press titles. The paper format even had to be adapted for the seven-part advertisement, which posed a challenge in terms of production and technology.
Andreas Panzeri
Andreas Panzeri
