Mitlinks and Tillate were looking for angels for Cardinal

Eve Cardinal, a sparkling, slightly alcoholic aperitif drink for women, is now represented by 15 "Eve's Angels". The search for the angels was carried out by Neue Medienhaus Mitlinks in collaboration with the nightlife platform Tilllate.

 Eve Cardinal, a sparkling, slightly alcoholic aperitif drink for women, is now represented by 15 "Eve's Angels". The search for the angels was carried out by the new media company Mitlinks in collaboration with the nightlife platform Tilllate. According to Mitlinks, the first step was to call on Tilllate's female users to register for the Eve's Angels casting via a banner campaign. Lo and behold: 400 potential angels answered the call. In a second step, 15 candidates were selected to promote Cardinal's latest product in various in-store locations in Switzerland. On "Eve Styling Day", the representatives were prepared for their job and enjoyed a shopping trip through the boutiques of the city of Zurich sponsored by Cardinal. Mitlinks produced a film documenting the "Eve Styling Day" to mark the occasion. There is also a competition on Cardinal-eve.ch with attractive city trips in the jackpot.

More articles on the topic