NZZ Acquires Tourmedia
The advertising specialist Tourmedia is now wholly owned by NZZ. The subsidiary, which was originally founded jointly by NZZ and Jean Frey Verlag, is not expected to undergo any changes in the focus of its activities.
The advertising specialist Tourmedia is now wholly owned by NZZ. The subsidiary, originally founded jointly by NZZ and Jean Frey Verlag, is not expected to undergo any changes in the focus of its activities.On June 1, NZZ acquired the remaining 25 percent stake in Tourmedia, which was still held by Jean Frey Verlag. According to a press release, there will be no changes to the subsidiary’s operations.
Tourmedia handles advertising sales and management in the tourism and education and training sectors for the publications NZZ, NZZ am Sonntag, Weltwoche (Jean Frey), and—on a non-exclusive basis—for the Frankfurter Allgemeine Zeitung. In addition, the company acts as an intermediary for advertising orders and manages overall budgets for clients in Switzerland and abroad.
Tourmedia handles advertising sales and management in the tourism and education and training sectors for the publications NZZ, NZZ am Sonntag, Weltwoche (Jean Frey), and—on a non-exclusive basis—for the Frankfurter Allgemeine Zeitung. In addition, the company acts as an intermediary for advertising orders and manages overall budgets for clients in Switzerland and abroad.
