The White Lady from Persil
Her blonde hair is tucked under an elegant hat, and a white, low-cut dress flows around her slender waist. Although the White Lady has no name, she does have an impeccable reputation—and has had one since 1922. That’s why Persil’s most famous spokesperson is once again gracing laundry detergent packaging today.
For years she was lost in mothballs, but now the famous White Lady of Persil advertising is celebrating her comeback. The washing powder is celebrating its centenary and to mark the occasion is organizing a guest appearance by its best-known advertising figure on Persil packaging.Persil, the best-selling laundry detergent in Germany, is turning 100. According to the Süddeutsche, the creation of such a product was a true revolution for the ordinary housewife, as the washing process became easier and bleaching unnecessary.
From 1922, the White Lady was used for the first time as an advertising medium. In 1950, she even took off as an actress; a career that was to last until the end of the 1960s. Half a century ago, an elderly gentleman asked an elegantly dressed young woman in a white costume for the first time in a commercial: "Don't we know each other?" The woman addressed replied confidently, "Maybe so, sir. Millions know me." Although she has been retired for over 30 years, the White Lady has lost none of her self-assurance and familiarity.
From 1922, the White Lady was used for the first time as an advertising medium. In 1950, she even took off as an actress; a career that was to last until the end of the 1960s. Half a century ago, an elderly gentleman asked an elegantly dressed young woman in a white costume for the first time in a commercial: "Don't we know each other?" The woman addressed replied confidently, "Maybe so, sir. Millions know me." Although she has been retired for over 30 years, the White Lady has lost none of her self-assurance and familiarity.
