Sat.1 (Switzerland) also takes aim at SRG
The television channel Sat.1 (Switzerland) joins the criticism of the draft for the new SRG license. Last Tuesday, its sister channel Pro Sieben (Switzerland) had already taken a stand against it.
The television channel Sat.1 (Switzerland) joins the criticism of the draft for the new SRG license. Last Tuesday, Pro Sieben (Switzerland) had already taken a stand against it (see ). Like its sister channel, Sat.1 (Switzerland) complains that the draft license would allow SRG to greatly expand its advertising activities in Switzerland. The reason for this is the advertising opportunities on the SFinfo repeat channel and on the planned HDTV test channel.
The draft also contradicts the idea of the new RTVA, writes Sat.1 (Switzerland) in a press release. This regulates the coexistence of SRG and private broadcasters. Private broadcasters are to be given scope for development by restricting the commercial activities of the SRG.
However, the current draft would give SRG great freedom to further commercialize itself and thus squeeze out other broadcasters with its growing dominance. It is therefore urgently necessary to ban advertising and sponsorship on SFinfo and the HDTV test channel, according to Sat.1 (Switzerland). It must be ensured that these channels are used for their actual purpose, i.e. as a repeat channel or test channel.
SRG spokesman Daniel Steiner rejected a similar statement by Pro Sieben (Switzerland) on Wednesday and said that SRG would not be able to massively increase its advertising revenue, as it is not able to advertise online, for example.
The draft also contradicts the idea of the new RTVA, writes Sat.1 (Switzerland) in a press release. This regulates the coexistence of SRG and private broadcasters. Private broadcasters are to be given scope for development by restricting the commercial activities of the SRG.
However, the current draft would give SRG great freedom to further commercialize itself and thus squeeze out other broadcasters with its growing dominance. It is therefore urgently necessary to ban advertising and sponsorship on SFinfo and the HDTV test channel, according to Sat.1 (Switzerland). It must be ensured that these channels are used for their actual purpose, i.e. as a repeat channel or test channel.
SRG spokesman Daniel Steiner rejected a similar statement by Pro Sieben (Switzerland) on Wednesday and said that SRG would not be able to massively increase its advertising revenue, as it is not able to advertise online, for example.
