IAB Switzerland founds "Digital Audio" working group
Digital audio advertising is becoming increasingly important as streaming services and podcasts continue to boom. IAB Switzerland is responding to this trend by establishing a working group, which began its work on Wednesday.
The aim of the new IAB Digital Audio working group is to promote the importance of digital audio advertising. It does this by engaging in genre marketing, promoting know-how through publications and events and actively contributing to customer-centric and innovative solutions in this advertising segment. The newly formed working group also aims to promote cross-genre and cross-national exchange with other IAB groups.
The working group, headed by Philipp Havrilla and Ralf Brachat, consists of nine proven professionals who have extensive practical knowledge of digital audio advertising and work in IAB member companies.
- Ralf Brachat, Swiss Radioworld, Managing Director (Management)
- Philipp Havrilla, Goldbach Next, Head of Digital Products (Management)
- Nicola Bomio, CH Media, Head of Radio
- Sven Däschner, The Whole Media, Head of Online
- Melanie Hasler, Havas Switzerland, Head of Digital Consulting
- Steve Krebser, Swiss Radioworld, Digital Audio Specialist
- Adrian Leuthold, Mediaschneider, Senior Programmatic Buying Manager
- Peter Scheurer, VSP, Managing Director
- Lukas Schmid, Coop, Senior Project Manager Digital Media
The working group will deal with all relevant topics and developments in digital audio advertising. These include, for example, programmatic capabilities, performance audio, convergent measurement methods, podcasts, artificial intelligence, smart speakers, in-game audio advertising and native audio advertising forms such as host reads.
Read Here is the exclusive Werbewoche.ch interview with Ralf Brachat, co-head of the "Digital Audio" working group.
