Net-Metrix-Profile makes profiles of surfers visible
The research company Net-Metrix has published the data of the Net-Metrix-Profile study for the first time. The study allows the user profiles of individual websites to be described in detail. 44 websites or website combinations and 74 subcategories took part in the study. Bluewin, Search.ch, Blick Online, Sf.tv and 20minuten.ch are in the lead.
The research company Net-Metrix has published the data of the Net-Metrix-Profile study for the first time. The study allows the user profiles of individual websites to be described in detail. 44 websites or website combinations and 74 subcategories took part in the study. Bluewin, Search.ch, Blick Online, Sf.tv and 20minuten.ch are in the lead. The study measures so-called unique users. This value indicates how many people use a website in a given period. Bluewin recorded 1,782,000 unique users per month in the study period from October to December 2006. Search.ch came to 1,176,000 unique users. The third-placed website, Blick Online, recorded significantly fewer visitors with 548,000 unique users. Sf.tv reached 502,000 and 20minuten.ch 480,000 unique users. In sixth to tenth place are NZZ Online, Tagesanzeiger.ch, Tsr.ch, Espace.ch and Teletext.ch.
The data is based on a complete technical measurement and on survey data. This combination of different survey methods can achieve a new quality in terms of informative value and reliability of the published data, writes Net-Metrix in a communiqué. In addition, a range of target group information can be evaluated to describe the users of a specific website in detail. For this purpose, a total of 35 different categories on socio-demographics, Internet usage habits and subject interests are available. The comprehensive reach and target group information is intended to be useful to operators for marketing their websites and for strategic analyses of the positioning of their own website in the user market.
The Net-Metrix-Profile study incorporates the measurement data from the Net-Metrix-Audit web statistics as the basis for the new performance values. However, Net-Metrix-Audit does not collect the number of individual users, but rather the number of computers (unique clients) via which a website is accessed, as well as the number of visits to a website. The number of computers cannot be equated with the number of visitors. Therefore, Net-Metrix estimates the number of unique users based on the unique clients in a complex evaluation process. The measurement data is supplemented by survey data collected in an online survey and a telephone survey. By including the measurement data, it is possible to collect reliable reach data not only for websites, but also for thematic subcategories.
The Net-Metrix Profiles study is published twice a year. Data collection for the second wave of the study in 2007 will be completed at the end of June. The results of this second study wave will be published in fall 2007.
The data is based on a complete technical measurement and on survey data. This combination of different survey methods can achieve a new quality in terms of informative value and reliability of the published data, writes Net-Metrix in a communiqué. In addition, a range of target group information can be evaluated to describe the users of a specific website in detail. For this purpose, a total of 35 different categories on socio-demographics, Internet usage habits and subject interests are available. The comprehensive reach and target group information is intended to be useful to operators for marketing their websites and for strategic analyses of the positioning of their own website in the user market.
The Net-Metrix-Profile study incorporates the measurement data from the Net-Metrix-Audit web statistics as the basis for the new performance values. However, Net-Metrix-Audit does not collect the number of individual users, but rather the number of computers (unique clients) via which a website is accessed, as well as the number of visits to a website. The number of computers cannot be equated with the number of visitors. Therefore, Net-Metrix estimates the number of unique users based on the unique clients in a complex evaluation process. The measurement data is supplemented by survey data collected in an online survey and a telephone survey. By including the measurement data, it is possible to collect reliable reach data not only for websites, but also for thematic subcategories.
The Net-Metrix Profiles study is published twice a year. Data collection for the second wave of the study in 2007 will be completed at the end of June. The results of this second study wave will be published in fall 2007.
