Fitnesspark: New campaign with Manuela Frey and Marco da Silva

"Work out, warm up, switch off" - the Promotion Group has developed a new, cross-channel campaign for Fitnesspark with the design agency Rawcut and the full-service social media agency Swissper, which is now live. The faces are Swiss top model Manuela Frey together with Marco da Silva, who is one of the most successful influencers in the country with 1.3 million followers.

In addition to various key visuals, an image film, short fitness clips and social media reels, the campaign is accompanied by radio spots and classic print and online campaigns. This was supplemented by an extensive social media part, which was realized by the partner agency Swissper and included conception, strategy development, content and influencer management as well as 360-degree media planning. The media partners were 20Minuten and Ringier.