IP Multimedia markets Coop radio station

 Coop has commissioned IP Multimedia (Switzerland) with the exclusive marketing of Switzerland's first commercial in-store radio station. The project was jointly conceived by the retailer, the marketer and Radio Energy and successfully tested in a five-month pilot operation, as detailed in a press release. The station is expected to generate around 3.7 million gross advertising contacts per week. According to the press release, Coop Instore Radio allows advertisers to address their customers directly at the POS and deliver advertising impulses shortly before they make a purchase decision. IP Multimedia can now integrate the radio station into its media planning.
Coop Instore Radio is produced in three language-regional versions and broadcast in all sales outlets in Switzerland, including Bau+Hobby stores. Radio Energy Zurich is responsible for the production of the program section.