M6 advertising windows also in Lausanne

TV The Lausanne cable network is now also broadcasting the advertising window of the French channel M6.Five years after the launch of the Swiss advertising window on the French channel M6, it is now also reaching the Olympic capital Lausanne. The reason: the city's cable network CityTV, with around 75,000 connected households, has also been broadcasting the M6 signal intended for French-speaking Switzerland since June 6. The Geneva cable network Naxoo had already taken the same step in March. As a result, the M6 advertising window can now be received in both large conurbations in French-speaking Switzerland - an increase of 245,000 households. Nevertheless, it is unclear how many of the total of 7,39700 households in French-speaking Switzerland can now be reached technically by the M6 advertising window. Goldbach subsidiary IP Multimedia, which markets the advertising window, is assuming 60 percent, but cannot say where there are still "holes". Bernhard Cron, M6's lawyer, on the other hand, believes that "the whole of French-speaking Switzerland" is now covered. No reliable figures were available from Swisscable, the association of cable networks, or from the Federal Office of Communications. In Fribourg, parts of Vaud and the Bernese Jura, the advertising window has been broadcast for years in some cases. The cable networks in Lausanne and Geneva, on the other hand, only broadcast the original M6 signal - without Swiss advertising - out of consideration for the SRG. At the beginning of the year, however, the SRG's appeal against the advertising window was rejected at second instance, breaking the ice. However, the lawsuit has since been referred to the Federal Supreme Court.    
Markus Knöpfli