New interim management for Link
Change in leadership at Link, a member of the YouGov Group. Julien Chevignon is taking over as head of the Swiss business. He succeeds Lukas Theiler, who—along with Stefan Reiser—is leaving the company.
At the beginning of February 2024, Julien Chevignon will take over the management of Link Marketing Services, which has been part of the Yougov Group since December 2021, as Interim General Manager Switzerland. The change in management marks "the successful completion of the integration of Link's divisions into the corporate and management structures of the international Yougov Group", according to a press release issued on Wednesday. In his role as General Manager, Chevignon will also be directly responsible for Link's marketing research division.
Lukas Theiler, who previously managed the integration of the Swiss company as CEO, will take over "as planned". Stefan Reiser, who was previously Managing Director of Marketing Research and whose function is now part of the new role of General Manager, will also be leaving the company.
Chevignon has more than 20 years of experience in the market research industry and in international management positions. One focus of his tasks in the Yougov Group is the development of new corporate structures and the integration of acquired companies into the Group. As CEO France, he was responsible for Yougov's entry into the French market and, as CEO Southern Europe, managed the market entries in Spain and Italy, before assuming responsibility for the Yougov locations in the Asia-Pacific region as CEO Asia Pacific. In addition to integrating the companies Faster Horses and Galaxy Research, which were acquired in the Australian market, into the Yougov brand, his tasks included the structural integration of existing country organizations into the group structures. Most recently, as CEO Western Europe, he was responsible for business in Northern and Western Europe, Benelux and Turkey. He is in direct line Benedikt Lüthi, CEO EMEAwho had managed Link's business until the takeover by Yougov.
Chevignon's tasks include the further entrepreneurial development of Link on the Swiss market. Particular attention will be paid to further integrating the company into the structures of the Yougov Group and combining Link's research expertise with Yougov's proprietary data products. Chevignon holds the position ad interim. At the start of the new Yougov financial year in August 2024, the company's management will be staffed by a management team with local market connections and will be based in Switzerland.
