Top of the week 2: Networking and using networks
Gegen 200 Fachleute nahmen am Dienstag im World Trade Center, Zürich, an der Mediarena 2010 der Goldbach-Media-Gruppe teil. Orientiert wurde über Entwicklungen im Bereich Social Media sowie Onlinevideowerbung und deren Nutzung.
Speakers included social media marketer Alexander Wunschel and Felix Mendes, Vice President of Xing. Patrick Meininger, Head of Strategy and Development at Adconion, showed how commercial communication is increasingly making use of push technology. Ulrich Tilgner, Middle East correspondent for Swiss television, reported on the importance of the Internet in the war-torn Orient. Throughout the event, OnEmotion operated a specially developed iPhone application (iVote), which conference participants could use to continuously vote on whether and how they liked what was on offer. Goldbach Media has been presenting the Cross Media Award for several years now. CEO Klaus Kappeler also announced the presentation of a Social Media Award next year. Goldbach Media wants to show the importance of using social networks and how diverse social media networking can be.
