Neu and Bank Cler show funny advertising
Before launching campaigns, advertisers often test the ideas proposed by their agencies. Bank Cler did the same—and incorporated this process into the campaign.
In a teaser, a focus group is presented with the new campaign that is to be launched soon. The discussion is rather hesitant. The group seems somewhat irritated - and the verdict is mixed.
The campaign teaser is currently running on online channels. The Neu agency (formerly Heimat Zürich) is responsible for the teaser and the film was produced with Tasty Pictures. According to Neu, the campaign will be launched "very soon".
