From Washington to Moscow

Direct Marketing Swiss Post is publishing a practical reference work on 22 national address markets - now including the USA and Russia.Precisely defined target groups and correct addresses are the key to a successful direct marketing campaign. For this reason, Swiss Post International, a division of Swiss Post, is publishing a comprehensive reference work for addresses. The International Address Guide 2007/2008 is intended for all those who want to plan and implement direct marketing campaigns across borders. This clever book is already in its third edition this year. On 270 pages, the user will find detailed information on 22 address markets. A total of 629 providers of private and company addresses are documented. In addition to the contact details, the type and size of the address lists are also recorded (www. swisspost.com/addressguide). Online version includedThe comprehensive lexicon of technical terms in German, English and French is also helpful for planners. The creators have also arrived in the Internet age with the current version. The online guide enables quick and targeted research of address dealers abroad so that the next campaign is successful with the least possible wastage.     
Christian Lüscher