Expo Event with new name, new structure and new appearance

The industry association Expo Event Swiss Livecom Association is changing the structure of its name and is now called Swiss Livecom Association Expo Event. This change is accompanied by a change of logo. The aim is to focus more strongly on the national orientation, the position of the association and the values it lives by.

Board members Nicole Pandiscia-Hasler from Ticino and Tania Cullen from French-speaking Switzerland will ensure nationwide coverage. This is intended to better reflect the diversity of cultures and language coverage. "The integration of our Italian- and French-speaking colleagues is a decisive step towards consolidating our position as a national association covering all parts of the country," says President Christian Künzli.

Redesigned logo

The redesigned logo retains the characteristic "X" that is well-known in the industry. "The X not only stands for linking different aspects of our industry, but also for bringing together different people, ideas and services," explains Bala Trachsel, Vice President and responsible for association communication.

The revision of the logo is a central aspect of the association's comprehensive strategy, which aims to increase its visibility and relevance, and symbolizes the goal of continuous development and adaptation to new market requirements.