Switzerland-wide campaign puts an end to chaotic bureaucracy
Whether it’s the «Gray Men» in *Momo*, the absurd bureaucrats in *Asterix and Obelix*, or the ordeal in Kafka’s *The Castle*: the eternal struggle with bureaucracy inspires literature, pop culture, and, more recently, even the advertising for the Swiss office software bexio.
Tedious administrative procedures, paper chaos and countless receipts should be a thing of the past. The negative aspects of entrepreneurship have no place in the reality of Swiss SMEs that want to concentrate on their core business.
Using lavishly produced TV commercials as a basis, a new campaign focuses on this change and its enabler: bexio's cloud-based business software. The company reduces the administrative burden for Swiss self-employed people, small businesses and start-ups. The scale-up, based in Rapperswil SG and employing over 150 people, is growing rapidly and has been able to expand its position as one of the leading Swiss providers of business software in recent years. More than 70,000 paying customers now rely on bexio.
The concept and realization of the campaign came from studio marco bienek, which won a multi-stage pitch last year. The campaign is being used throughout Switzerland on TV and in various online media.
Responsible at bexio: Daniel List (Vice President Marketing), Tamara Glaus (Senior Performance Marketing Manager), Christin Linn (Product Marketing & Campaigning), Jennifer Maurer (Head of Communication & Content) Creative agency: studio marco bienek Film production: Bonaparte Films, Director: Lukas Kölling, DOP: Leander Ott, Photography: Cyrill Matter
