Google clicks remain expensive
Click prices on Google remain at record levels, while the number of advertising spaces booked has fallen. This is shown by the May values of the Swiss Adex from Angelink Yourposition.
Click prices on Google remain at record levels, while the number of advertising spaces booked has fallen. This is shown by the May figures from Angelink Yourposition's Swiss Adex: In April, click prices on Google shot up by more than 60 centimes to 1.96 Swiss francs. According to the press release, however, there was no correction in May: Individual sectors - above all IT service providers and dating agencies - drastically reduced their click prices, but overall the average value climbed to a provisional record high of CHF 1.99 per click.
What is surprising is that the number of advertisers has fallen at the same time. While an average of 17 companies were present per search query in April, this figure had fallen to just over 15 in May - a trend that could already be observed in May of the previous year. While the price increase practically only affects B2C sectors, the decline in advertisements is almost exclusively attributable to the B2B sector.
The monthly Swiss Adex published by Angelink Yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
What is surprising is that the number of advertisers has fallen at the same time. While an average of 17 companies were present per search query in April, this figure had fallen to just over 15 in May - a trend that could already be observed in May of the previous year. While the price increase practically only affects B2C sectors, the decline in advertisements is almost exclusively attributable to the B2B sector.
The monthly Swiss Adex published by Angelink Yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
