Sascha Wigdorovits back at the start  

Sascha Wigdorovits is expected to officially announce the launch of a new free newspaper next week. Of course, he has strong partners in the form of publishers Eugen Russ and Jürg Marquard, Phonak man Andy Rhys and Swiss Post. Nevertheless, the question arises: why is he doing this? it is simply a good project, said Wigdorovits in an interview with the Tages-Anzeiger. But it wasn't just pure enthusiasm that drove him to launch the new free newspaper. According to the Tagesanzeiger, the life partner of television director Ingrid Deltenre rather had the feeling of "wanting to show everyone". A flashback: Wigdorovits had already initiated 20 Minuten and pulled investors out of the hat when things got tight. He was never quite able to get over the fact that the Board of Directors sold the free newspaper to his former employer Tamedia. According to Wigdorovits, he spent his worst years as an editor at the Tages-Anzeiger. But it wasn't just there that he got himself into trouble: He also got the boot at Blick, where he made it to the top job. With his new project, he is now entering into direct competition with Blick, Heute, Cash-Daily, Tages-Anzeiger and 20 Minuten. To this end, he has founded a publishing house and, as he told the Tages-Anzeiger, will hand over the management of his PR consultancy Contract-Media. It has just become known who his designated successor will be: Former NZZ editor Balts Livio recently joined Contract Media as a partner.