Wirz and Migros raise a glass to "Dry January"
People who prefer a non-alcoholic drink to a glass of champagne often get skeptical looks. Nevertheless, more and more people are voluntarily switching to non-alcoholic alternatives. Migros is joining in and encouraging everyone to give up alcohol as part of «Dry January»—in its own, «typically Migros» way. To that end, Wirz is enlisting the help of a trendy bartender.
Non-alcoholic drinks have become increasingly important in recent years with the megatrend towards conscious and healthy living. Migros supports this development by offering its customers an extensive range of non-alcoholic drinks. True to the motto: Fine and varied drinks - without alcohol, but with taste and lots of fun. This is shown in four commercials for TV and online advertising, in which drinking "without" is just as much fun as "with".
Recipes from the trendy bartender
Wirz also developed the storylines and measures for social and influencer content: Zurich scene bartender Timmey created three Migros mocktails, which are presented in videos and can be remixed at home. In addition, a broad influencer campaign on all popular platforms encourages people to drink alcohol-free in "Dry January".
The campaign is running throughout Switzerland in "Dry January".
Responsible at Migros: Giovanna Colucci (Campaigning), Simone Blaser, Christian Keller (Media), Thomas Blumer (Social Media). Responsible at Wirz Group: Caspar Heuss, Matthias Fürst, Jan Kempter, Florian Siegrist, David Offermann, Laura Schädler, Nina Riesen, Julia Keller, Erasmo Palomba, Nadja Kilchhofer, Naomi Meran, Tim Lieberherr, Muharem Alagic, Céline Bürgler, Christina Wellnhofer, Giovanni Bucca, Yussef Serrat, Günther Prächt, Robin Schuler. Responsible for production: Stories (Film Production): Nicola Tröhler (Director); Nino Michel (Director of Photography); Yves Bollag (Executive Producer), Alexander Wyssling (Producer), Edoardo Moruzzi (Head of Post Production); Wolfang Weigel (Editor); Simon Hardegger (Colorgrading); Postoffice, Amsterdam (VFX); Jingle Jungle (Soundtrack); Adrian Frutiger and Fabian Sturzenegger (Music). Responsible for Media: Dynamo team of Dentsu International Switzerland. Responsible for influencer cooperation: Kingfluencers.
