Publicitas index rises slightly in May
The Publicitas Index rose by 0.2 points to 96.2 points last month, even though there was one fewer issue in May compared with the same month last year.
The Publicitas Index rose by 0.2 points to 96.2 points last month, although May saw one fewer issue compared to the same month last year. It measures the development of advertising expenditure in the Swiss daily press. Job advertisements in particular have increased: the relevant index moved from 174.0 to 176.4 points. According to Publicitas, this means that job advertisements are cushioning the effects of the lack of expenditure and the reduction in volume in the other advertising categories. Occasional advertisements also recorded another increase thanks to financial and political advertisements.
In contrast, there was a decline in commercial advertisements: Although the local market showed healthy growth, national customers remained cautious, according to the press release.
Publicitas attributes this development mainly to the lack of investment by telecommunications companies and the tourism industry. The index for real estate advertisements also declined slightly, falling from 95.7 to 95.4 points.
In contrast, there was a decline in commercial advertisements: Although the local market showed healthy growth, national customers remained cautious, according to the press release.
Publicitas attributes this development mainly to the lack of investment by telecommunications companies and the tourism industry. The index for real estate advertisements also declined slightly, falling from 95.7 to 95.4 points.
