Excom Media expands its advertising network
Excom Media is taking another step forward in the field of DOOH retail media and is expanding its DOOH Street network with 100 screens from T&R Pharma in German-speaking Switzerland.
Excom Media is expanding its advertising network. Following the integration of more than 100 DOOH shop window screens from Toppharm pharmacies in 2022, 100 additional screens from Rotpunkt-Pharma AG are now expanding the street network to around 230 screens in German-speaking Switzerland.
Excom Media was also able to extend the contract for the marketing of the T&R Group's more than 200 POS pharmacy screens for one year. T&R Pharma AG has been committed to independent and owner-managed pharmacies for many years and wants to create optimal conditions so that they can continue to offer patients and customers first-class services and attractive prices in the future despite tougher economic conditions.
The 230 shop window screens of Toppharm and Rotpunkt pharmacies are positioned in such a way that they appeal to a broad target group in highly frequented locations. Many of the pharmacies are located in shopping arcades, on main streets or in shopping centers.
