Wunderman Thompson: More followers for Stihl with a competition
Wunderman Thompson and Stihl Vertriebs AG are creating a festive Christmas atmosphere with an interactive Advent campaign on Instagram, with the goal of increasing brand awareness and gaining more followers.
The aim of the campaign is to raise awareness of the Stihl brand store and increase Stihl's number of followers on Instagram. This is to be achieved with a varied activation of five entertaining competitions that entice with festive prizes every Advent Sunday and at Christmas.
There are exclusive Stihl Brandshop packages to be won and a grand prize at Christmas. The tasks set for the competitions are always involving and changing, but are kept as uncomplicated as possible. The aim is to motivate as many nature and gardening fans as possible to take part and become followers. Interested parties can win the Stihl packages on Stihl's Instagram channel until December 24.
Responsible at Stihl: Sandra Bruderer (Head of Marketing and Communication), Sharon Isliker (Project Manager Marketing & Communication), Jessica Schenker (Digital Marketing Manager). Responsible at Wunderman Thompson: Alisa Lomovceva, Michael Lüthy (Creation), Tabea Roher, Stéphanie van Maanen (Consulting), Margarita Lagun (Channel & Data Strategist).
