Rembrand creates image campaign for Grand Resort Bad Ragaz
The Grand Resort Bad Ragaz once again turned to Rembrand for its 2023 branding campaign. Under the tagline «It’s a new life,» the image of the five-star luxury hotel—combined with medical expertise—will be reinforced across all channels through a cross-media strategy. The goal is to further increase awareness of the resort as a «true source of health and vitality since 1242,» as the tagline states.
Anyone checking into the Grand Resort Bad Ragaz should experience the hotel, culinary delights, wellbeing and an exclusive lifestyle in its highest form. The concept promises more enjoyment, more health, more lightness, so that guests feel reborn after their stay.
This feeling of a new, healthy, fulfilled and happy life was also the central communicative idea behind "It's a new life", for whose brand strategy, creation and realization the St.Gallen agency Rembrand is responsible.
In order to strengthen the image and positioning of the resort and achieve the highest possible level of awareness, the key visuals were played on target group-oriented media and dominant advertising spaces with a high reach, for example in Zurich's Bahnhofstrasse.
Transformation to holistic well-being
An attitude to life full of energy, health, sensuality and well-being is conveyed through warm colors and strong images. The various phases of personal transformation are shown, from culinary delights and sport to lightness and relaxation, resulting in a holistic sense of well-being and arousing the desire of potential guests.
The campaign will be played across all channels throughout German-speaking Switzerland until the end of the year.
Responsible at Grand Resort Bad Ragaz: Toan Ly (Director of Marketing & Sales), Mirjam Grünenfelder (Head of Product Marketing), Marina Hammer (Head of Product Marketing). Responsible at Rembrand: Bettina Egger (strategy, consulting), Jörg Stöckigt (CD), Miriam Egger (AD), Simon Costabiei (graphics), Soraia Simão (graphics), Iris Appel (text), Georg Wirth (media strategy/planning & campaign management). Film and photo production: Claus Brechenmacher, Reiner Baumann Photography.
