Monica Rauch becomes Head of FMCG Marketing DACH at Danone
Monica Rauch has been Vice President of Marketing at Danone in Germany, Austria, and Switzerland since September 2023. In this newly created position, she is responsible for the food company’s FMCG categories, which include brands such as Volvic, Evian, Alpro, Actimel, Activia, and Fruchtzwerge. She reports to DACH Managing Director Richard Trechman.
Monica Rauch has more than 25 years of experience in brand development, communication and media as well as innovation and portfolio management for various food brands on a local, regional and global level in Germany and the Netherlands. Rauch began her career in 1997 as a brand manager at Danone. Since 2001, she has held various positions at Unilever, most recently as Marketing Director Nutrition Germany. In this role, she played a decisive role in the reorganization of the brand portfolio in a difficult market environment.
Monica Rauch is now returning to Danone as Vice President Marketing DACH. In this newly created position, she will drive the development and implementation of all marketing activities in the FMCG categories.
