Creasquare creates social media campaign for "Hol-dir-hilfe.ch"
Many young people feel mentally stressed. Yet this remains a somewhat taboo topic that is still not discussed enough. Through an online campaign in the Bern area, Tel 143, Dargebotene Hand, and Psy.ch aim to raise awareness of the issue and encourage members of Generation Z who are affected to seek help.
Creasquare has created a short video series with Gabirano, the social media face known to the target group, to reach Generation Z across the canton. The result is four videos with a colorful mix of inspiration, estimation questions and a self-reflection test on the topic. The awareness videos run on Meta and TikTok and lead to the landing page Get-help.ch with more information and a contact point for relatives and those affected by mental health problems.
Young adults should be able to identify with the claim "Shit - what next?". The videos are intended to raise awareness and then encourage them to seek help. To this end, there is a link to the landing page, which has been adapted to the campaign. It provides further information on the topic of mental health and also acts as a point of contact.
The campaign runs over Christmas and New Year from mid-December to mid-January.
Responsible on the customer side: Daniela Humbel (Tel 143 - Die Dargebotene Hand), Nadine Eberhardt (Psy.ch). Responsible at Creasquare: Nicolas Jossi (PL, concept), Kim Zaugg (concept, video production), Shawna Küffer (landing page), Marc Deriaz (consulting), Joel Lustenberger (online campaign), Gabirano Guinand (moderation).
