Creasquare creates awareness campaign for peace creatives
Traditional jewelry showcased for the digital world. Creasquare produced an awareness campaign across digital channels for four jewelry lines by Frieden Creatives. The campaign is designed to keep the target audience clearly in focus and skillfully highlight the elegant jewelry.
A stand-alone spot and images were created for each jewelry line. All four spots come in the same style from a single source. Only the matching outfits for the jewelry line and the light setting are used. The camera work is playful, dynamic and therefore designed for use on social media channels.
The ads will be played out throughout German-speaking Switzerland on Instagram and Facebook as well as pre-roll on YouTube and Google Display Ads. The campaigns were designed to reach a broad audience.
Responsible at Frieden: Brigitte and Patrick Aeschbacher, (Management). Responsible at Creasquare: Nicolas Jossi (PL, concept), Kim Zaugg (concept, DOP), Shawna Küffer (photography), Marc Deriaz (runner, BtS), Judy Stelller (HMU), Susanne Suter (Warderobe), Marina Dokic (model).
