Ruf Lanz and VBZ on the Federal Council election
Who will be on the Federal Council ticket? Everyone, if Ruf Lanz and the VBZ have their way, according to a new ad campaign that skillfully capitalizes on the media attention surrounding the Federal Council election.
For weeks, Switzerland has been discussing a ticket that only one person can use to get to their destination: the Federal Council ticket. Ruf Lanz is taking advantage of the media attention for VBZ on the day of the Federal Council election with a full-page advertisement in "20 Minuten". It presents the advantages of Zurich's public transport system in a two-fold way: because VBZ has around 27,000 seats to allocate every day, it can transport everyone instead of just one.
This means you can reach any destination in Zurich with regular streetcars, trolleybuses and battery buses. From the Volkshaus to Albisgütli. No wonder, the VBZ ticket is available to all parties.
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Sherin Madassery (Junior Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction & Text), Armin Arnold (DTP), Gian Marco Juon (Consulting Management), Marc Engeli (Consulting Assistance).
