"125 Joor verbunde": EBL celebrates anniversary with Yellow

The energy supplier EBL (Genossenschaft Elektra Baselland), based in Liestal, was founded on November 27, 1898. Initially focusing primarily on public lighting, the independent company under private law is now actively involved in the production, distribution and use of climate-friendly energy for both private and business customers. As a sustainability-oriented cooperative, it stands for a secure and climate-friendly energy supply and is particularly committed to promoting renewable energy in order to make a sustainable contribution to protecting the environment. To mark its 125th anniversary, EBL is celebrating together with the population of the Basel region with a year full of events and activities.

EBL is relying on the support of the strategic creative agency Yellow in Basel. The mandate covers everything from the central idea to the corporate design and communication measures that will be implemented during the anniversary period from 27.11.2023 to 27.11.2024. The time span is based on the fundamental idea of celebrating the anniversary year together with and among the people in the supply area. In close collaboration with the EBL managers, Yellow's creative department developed the motto "125 Joor verbunde". It describes EBL's strong ties, networking and cohesion with the people and companies in the region and beyond.

Film and logo

The anniversary logo picks up on this narrative and also symbolizes the fireworks of the planned activities. In addition to all classic communication measures including the anniversary film, Yellow also designed the strategy for the accompanying documentation of the anniversary in social media and for the chronicle, which is being implemented in collaboration with historian Prof. Dr. Florian Blumer.

A song was also written for the anniversary of the Baselbieter energy supplier. "Verbunde mit dir" was created in collaboration with Baschi, Les Touristes and a youth choir from Prattel and is a soulful declaration of love for the Basel region. The agency team manages the planning and coordination of all communication activities together with EBL.

Responsible at EBL: Simona Kreienbühl and Kathrin Woiwotka. Agency: Strategic creative agency Yellow, Basel. Song: Responsibility: Gadget abc Entertainment AG, Sheryl Müller; Artists: Baschi, Les Touristes; Song production: Massimo Buonanno; Songfilm: Nektar GmbH Filmproduktion; Gala event photographer: Marc Gilgen.