Antwerpes realizes AI-generated campaign for Max Zeller Söhne
Sorry, dear sheep: The Antwerpes agency has launched a humorous, AI-generated campaign for the product «Zeller Schlaf Forte» on behalf of Max Zeller Söhne, which nonetheless underscores the seriousness of the issue of sleep disorders.
The supplier of herbal medicines Max Zeller Söhne has launched a campaign for its product "Zeller Schlaf Forte" in collaboration with the Antwerpes agency. This campaign relies on artificial intelligence (AI) to create the advertising material.
The campaign strategy takes a humorous approach that nevertheless underlines the seriousness of the topic of sleep disorders. "We believe that our target group will appreciate this and view our campaign with a wink," says Max Zeller Söhne.
According to the press release, 70 percent of the AI-generated image was created in Midjourney. For Max Zeller Söhne, the subject is a "prime example" of how AI can be used as an "efficient sparring partner" in day-to-day work.
Since its launch in October, the campaign has been present in the Chur area and is gradually being rolled out throughout Switzerland. It can be seen primarily in digital channels such as DOOH, social media feeds, stories and reels, as well as through programmatic - contextual targeting and direct buy.
Responsible at Zeller: Kathrin Borner, Sarah Bussenius, Yulia Kirschner. Responsible at Antwerpes (creation, coordination and implementation): Burghard Drews, Niclas Menke, Benedikt Seipelt, Jacob Tausendfreund.
