Ranking: What the Swiss googled in 2023

25 years ago, Larry Page and Sergey Brin had the vision of developing a search engine that would help people find their way through the flood of information on the internet. Today, Google Search receives billions of queries every day, providing people around the world with answers to their questions. Google shows which topics people in Switzerland were particularly interested in this year in its 2023 Year in Review.

The search terms 2023

Nine lists provide information on the terms that recorded the largest increase in search queries this year:

Headlines

Few technology topics are likely to have attracted as much attention this year as AI chatbots. The demise or takeover of a major Swiss bank also generated a lot of interest and numerous search queries were made about CS shares. The flare-up of the Middle East conflict also attracted a lot of attention in 2023.

1. chatGPT
2. CS share
3. war in Israel and Gaza
4th Rammstein
5. earthquake Turkey
6. brienz
7th Titanic
8th Lampedusa
9th Dalai Lama
10 Lützerath

Questions for Google

Not only individual terms are queried in a Google search. People also ask questions in complete sentences. In addition to questions about events in Switzerland and around the world, people in Switzerland 2023 asked numerous knowledge questions on a wide range of topics, including artificial intelligence (AI).

AI questions

1. what is ChatGPT?
2 What is AI?
3. how can you delete My AI on Snapchat?
4 What is deep learning?
5 How does AI work?
6. how to get Snapchat AI?
7 Where is AI used?
8 Which is the best AI?
9 Who invented AI?
10 What can AI do today?

How questions

1. how many museums are there in Switzerland?
2. how many dairy cows are there in Switzerland?
3. how deep is the Titanic?
4. how many countries are there?
5. what do you call angels without wings?
6. how long does a bimester last?
7 How do whales sleep?
8 How many international enclaves are there in Switzerland?
9. what is the formation of rocks called?
10. how many volcanoes are still active worldwide?

What questions

1. what is an Alle alle?
2 What is PFAS?
3. what happens to the CS shares in the event of a takeover?
4 What is a kibbutz?
5 What is an implosion?
6 What is a palm thief?
7 What is a sonnet?
8. what is in Aigle Castle?
9. what are boomwhackers?
10 What does a National Councillor earn?

Why questions

1. why were fake lashes invented?
2 Why war in Israel?
3. why was Brian in prison?
4 Why is there a carnival?
5 Why do Muslims fast?
6 Why are there earthquakes?
7. why did Sarah Jessica Parker have a surrogate mother?
8. why do you have dimples?
9 Why is glitter banned?
10 Why is Lake Brienz so green?

Personalities Switzerland

Remo Forrer's appearance in the final of the Eurovision Song Contest brought him a lot of publicity, so people wanted to find out more about the singer. The transfer of international football goalkeeper Yann Sommer from Bayern Munich to Inter Milan was probably not only on the minds of die-hard football fans. Stan Wawrinka was another sportsman who dominated searches for personalities in Switzerland.

1st Remo Forrer
2. Yann Sommer
3. Stan Wawrinka
4th Alain Berset
5 Sergio Ermotti
6th Finn Canonica
7 Meret Schneider
8th Loïc Meillard
9th Dominic Stricker
10th Jasmine Flury

Personalities International

The reason for increased searches for French comedian Pierre Palmade was the charge of involuntary manslaughter following a car accident under the influence of drugs. Till Lindemann, frontman of Rammstein, was on trial for alleged sexual offenses and violations of the Narcotics Act - this caused quite a stir. Influencer Andrew Tate completes the trio of international personalities who generated more search queries due to possible violations of the law. He was charged with rape and human trafficking in Romania.

1. Pierre Palmade
2nd Till Lindemann
3 Andrew Tate
4. David Beckham
5. shakira
6 Margot Robbie
7 Jeremy Renner
8. Kilian Mbappé
9th Taylor Swift
10 Jenna Ortega

Movies

Searches for the films focused on two very different personalities. On the one hand, the biographical historical film about J. Robert Oppenheimer, who played a key role in the development of the atomic bomb, met with particular interest. On the other hand, users wanted to know more about the film in which Barbie, probably the most famous doll in the world, plays the leading role. The search for information on the sequel to the hit movie Avatar was the third most popular search query.

1. oppenheimer
2nd Barbie movie
3. avatar 2
4 Everything Everywhere All at Once
5 Fast & Furious 10
6 John Wick: Chapter 4
7th Creed III
8th Killers of the Flower Moon
9th Sound of Freedom
10th Mission: Impossible 7

Goodbyes

The Queen of Rock'n'Roll Tina Turner shaped the music world like few others. The death of the singer, who was granted Swiss citizenship in 2013, caused online searches to skyrocket. The actor Matthew Perry inspired viewers in the television series Friends, among others. His death and his eventful life prompted many searches. Swiss professional cyclist Gino Mäder died at the age of just 26 after an accident at the Tour de Suisse. His tragic death became the focus of numerous searches.

1st Tina Turner
2 Matthew Perry
3. Gino Mäder
4. Jane Birkin
5th Ken Block
6 Silvio Berlusconi
7 Sinéad O'Connor
8th Toto Cutugno
9. Maurizio Costanzo
10th Shani Louk