Wigdorovits has a rosy outlook

Free newspaper The new free newspaper .ch, which communications entrepreneur Sacha Wigdorovits wants to launch with the kind support of several investors, is already giving people something to talk and write about. In an interview with Werbewoche, Sacha Wigdorovits sees a rosy future for his latest project and raves about how advertisers and journalists willing to work are queuing up at his door. The .ch initiator is not afraid that the competition might steal his concept of home delivery. The other publishers simply lack the precise data on potential customers. The new paper is aimed primarily at people between the ages of 19 and 59, especially women.
In terms of content, the aim is to position itself above the tabloid competition from Blick and 20 Minuten - primarily through a "calm layout with a clear emphasis on reader guidance" and with "relevant content".