Aroma brings walk-in diamond to Zurich
This year, Zurich’s downtown Christmas lights feature a new attraction created by the Aroma agency: In collaboration with the Zurich Bahnhofstrasse Association, a crystal is being transformed into an interactive experience.
With "Lucy", the Aroma agency wants to inspire visitors to Zurich's city center this year: a walk-in diamond sparkles on Züghusplatz. The shell of the installation provides passers-by with background information about the traditional Christmas lights, which have moved thousands of people since 2010.
Once visitors have entered the crystal, they are immersed in a sea of sparkling "Lucy" diamonds. For this purpose, the original octagonal crystal of the Christmas lights was scaled up to a height and length of 2.70 meters. Digital Experience Architect Alexander Naumer was also in charge of the project.
From the idea to the implementation, the Aroma team brings the diamonds from the sky: until January 6, 2024, from dusk until 11:00 p.m., the diamond shines in a faceted variation of the Pantone Color Of The Year 2023, "Viva Magenta 18-1750".
