Cinema posters advertise for retailers
Food In a fun and surprising way, the French-speaking retailer Aligro has decided to play with the world of cinema. The campaign parodies famous movie posters across a wide variety of genres.
Food The French retailer Aligro has decided to play with the world of cinema in a funny and surprising way. The famous movie posters are parodied in a wide variety of genres: Chicken Run, Le Grand Bleu, Le Bonheur est dans le pré, etc. A new poster is released for each promotional period and is designed to stick in people's minds. The main products of the promotion are staged as the star, while other promotional items take on the role of supporting characters. The concept is applied to a wide variety of products. The advertisements appear in French-speaking Switzerland and were designed by the numéro 10 agency.
