Publicis Zurich: Thomas Städeli becomes new CEO

Change at the helm of Publicis Zurich: Thomas Städeli will succeed Matthias Koller, who is stepping down at the end of the year, effective January 1, 2024.

Thomas Städeli will become CEO of Publicis Zurich on January 1, 2024. He was most recently COO and Partner at Jung von Matt and before that spent over 17 years in various management roles as well as Partner at the Wirz Group, most recently as CEO of Wirz Brand Relations. In addition to managing Publicis Zurich, Thomas Städeli will become a member of the Country Leadership Team (CLT) of Publicis Groupe Switzerland. In this role, he will support the strategic development of the agency group with over 350 experts at the two locations in Lausanne and Zurich.

Matthias Koller, who is leaving the agency at the end of the year, has led Publicis Zurich as Managing Director since 2016 and as CEO since 2021. After a total of over 13 years at Publicis Zurich, Matthias Koller is leaving the agency to take on a new entrepreneurial challenge.

Alexander Haldemann, CEO Publicis Groupe Switzerland: "We would like to thank Matthias Koller for his many years of great commitment. Matthias carries the Publicis lion in his heart and has shaped an important, successful era for Publicis Zurich. We wish him all the best for the future and the success he deserves. At the same time, we warmly welcome Thomas Städeli to our team. We are looking forward to new impulses, as it remains our ambition to continue shaping the future of our industry."

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