Inspiration from Cannes
Lion Hunt II: Stephan Küng from Initiative kept a diary about his work on the jury.
Lion Hunt II Stephan Küng from Initiative kept a diary of his jury job. Thursday, 1st day of judgingOur jury president, David Verklin, has chosen "Inspiration" as the motto for this year's media judging. In addition to consumer insight, strategy, innovation and impact, the main aim is to recognize work that has an inspiring effect - inspiring for the media industry, for clients and explicitly also for young talent.
There are over 200 submissions to contend with today. From the categories "Ambient media" (incredible what you can stick on a poster), "Travel, entertainment and leisure" (anything but entertainment, I would have expected a lot more from film distributors or airlines at least) and "Cars and automotive services" (a shame, this category is not exactly in the fast lane either).
Friday, 2nd day of judgingWith around 100 cases from the "Fast moving consumer goods" category, it was almost relaxing compared to the previous day's workload (plus lots of good and sometimes great work).
Saturday, 3rd day of judgingHalf-day job. Just 50 works from the categories "Best use of cinema" (cinema is definitely not dead) and "Financial products and services" (the Swiss banking and financial world is completely missing. I'll take that to heart).
Sunday, shortlistThe shortlist has been drawn up with around 190 entries that can hope to win a prize. We need eleven hours to evaluate all the works again. (The Japanese Hitachi washing machine, which becomes a movie star as a time machine, is turning into a running gag ... and will win gold).
Monday, award ceremonyThe big day of the Media Lions awards. Up until now, it has mainly been back-breaking work (handing out scores by handheld almost every minute), but now the award contenders are being discussed intensively. It's really inspiring for me to look at the works from all over the world and discuss them. At nine in the evening, the 50 Lions winners and the Grand Prix are announced, including gold and silver for Switzerland with Amnesty International by Walker.
Japan is setting the standard in terms of mobile and technology, and user-generated content is definitely the trend (the production of the Doritos commercial for the Superbowl, for example, cost less than a beer at the Carlton).
Tuesday, press conferenceJapan dominates again (there must be tons of specialist publications), the UK is frustrated (barely won a Lion), Romania and Lithuania are moved to tears (the first Lions in their history). Only Switzerland is conspicuous by its absence (never mind, that's what the USA is here for today). Tonight we are looking forward to the award ceremony and the opening gala. I'm sure the Swiss media won't miss it either.
Stephan Küng is CEO/Managing Director of Initiative in Wallisellen and a member of the media jury in Cannes
There are over 200 submissions to contend with today. From the categories "Ambient media" (incredible what you can stick on a poster), "Travel, entertainment and leisure" (anything but entertainment, I would have expected a lot more from film distributors or airlines at least) and "Cars and automotive services" (a shame, this category is not exactly in the fast lane either).
Friday, 2nd day of judgingWith around 100 cases from the "Fast moving consumer goods" category, it was almost relaxing compared to the previous day's workload (plus lots of good and sometimes great work).
Saturday, 3rd day of judgingHalf-day job. Just 50 works from the categories "Best use of cinema" (cinema is definitely not dead) and "Financial products and services" (the Swiss banking and financial world is completely missing. I'll take that to heart).
Sunday, shortlistThe shortlist has been drawn up with around 190 entries that can hope to win a prize. We need eleven hours to evaluate all the works again. (The Japanese Hitachi washing machine, which becomes a movie star as a time machine, is turning into a running gag ... and will win gold).
Monday, award ceremonyThe big day of the Media Lions awards. Up until now, it has mainly been back-breaking work (handing out scores by handheld almost every minute), but now the award contenders are being discussed intensively. It's really inspiring for me to look at the works from all over the world and discuss them. At nine in the evening, the 50 Lions winners and the Grand Prix are announced, including gold and silver for Switzerland with Amnesty International by Walker.
Japan is setting the standard in terms of mobile and technology, and user-generated content is definitely the trend (the production of the Doritos commercial for the Superbowl, for example, cost less than a beer at the Carlton).
Tuesday, press conferenceJapan dominates again (there must be tons of specialist publications), the UK is frustrated (barely won a Lion), Romania and Lithuania are moved to tears (the first Lions in their history). Only Switzerland is conspicuous by its absence (never mind, that's what the USA is here for today). Tonight we are looking forward to the award ceremony and the opening gala. I'm sure the Swiss media won't miss it either.
Stephan Küng is CEO/Managing Director of Initiative in Wallisellen and a member of the media jury in Cannes
