20 Minuten increases circulation to over half a million
The commuter newspaper 20 Minuten is increasing its circulation in German-speaking Switzerland by 25 percent. This has been decided by the Tamedia Board of Directors. The circulation of the successful commuter newspaper is to increase to 550,000 copies by the fall of this year. Currently 431,000 copies are printed.
The commuter newspaper 20 Minuten is increasing its circulation in German-speaking Switzerland by 25 percent. This has been decided by the Tamedia Board of Directors. The circulation of the successful commuter newspaper is to increase to 550,000 copies by the fall of this year. Currently 431,000 copies are printed. The higher circulation is to be achieved on the one hand through the use of double boxes. These can be filled with over 600 copies, around 200 more than before. The distribution network will also be further expanded with new box locations.
According to the communiqué, 20 Minuten is benefiting from its experience with the French-language commuter newspaper 20 minutes in French-speaking Switzerland in increasing its circulation. In this much smaller market in terms of population, 220,000 copies are already distributed. With the circulation increase in German-speaking Switzerland, the total national circulation will rise to 770,000 copies.
The main reason for the increase in circulation is "the continuing success of 20 Minuten", according to a press release. Demand has increased steadily in recent years. However, the free newspaper is also facing competition from the new commuter newspaper .ch at precisely the time of the circulation increase. Tamedia probably also wants to prepare itself for the new market situation by increasing its circulation.
According to the communiqué, 20 Minuten is benefiting from its experience with the French-language commuter newspaper 20 minutes in French-speaking Switzerland in increasing its circulation. In this much smaller market in terms of population, 220,000 copies are already distributed. With the circulation increase in German-speaking Switzerland, the total national circulation will rise to 770,000 copies.
The main reason for the increase in circulation is "the continuing success of 20 Minuten", according to a press release. Demand has increased steadily in recent years. However, the free newspaper is also facing competition from the new commuter newspaper .ch at precisely the time of the circulation increase. Tamedia probably also wants to prepare itself for the new market situation by increasing its circulation.
