TBWA\Zürich's brand campaign for Malbuner makes you envious
Malbuner is back on TV with new commercials, humorously stirring up that craving for treats in all of us. The agency TBWA\Zürich is responsible for the campaign.
"Times better: Malbuner". The agency has now extracted the underlying claim and brand and transformed it into entertaining commercials. Under the campaign claim "Makes you envious", the focus is on moments when you simply feel like eating a fine slice of herb bacon or some country smoked ham.
Moments when you are envious of everyone who is enjoying a fine piece of charcuterie. Especially when your own plate is filled with overcooked appetizers in hip galleries, sports gels on an Alpine bike ride or something completely undefinable at parents' evening. A total of seven commercials stage precisely these moments. Sometimes, even in Appenzell, people prefer to enjoy a little charcuterie from Malbuner.
The series, humorously directed by Felipe Ascacibar, thrives on the diversity of the stories and the amusing cast, as well as on the lyrical soundtrack, with which different stories are always told in a recognizable way. The films have been available to watch online since the beginning of November and on TV since Monday.
Responsible for Malbuner: Philipp Ospelt, Marc Engelhard (Marketing). Responsible for TBWA\Zurich: Manuel Wenzel, Michael Kathe, Maude Mahrer, Severin Miszkiewicz (creation); Lukas Diem, Julia Lenauer (strategy); Karin Schweizer (consulting); Fabrice Studer, Karl Hofmann (ViDo); Stephan Sliwensky (media); Iva Bozovic (PR); Michelle Steinauer, Anna Lena Delli Santi (TBWA\Buzz). Responsible for Shining Film: Caroline Braun, Leonardo Sanfilippo (Executive Producer); Felipe Ascacibar (Director); Timon Schäppi (DOP); Christos Dervenis (Line Producer); Antonia Grosse (Production Coordinator); Laurin Biersack (Editor); Supreme Music (Music); DubDub Studios (Audio Post); Lukas Kärcher (Postproducer).
