Ron Orp's Mail on the road to success
The digital newsletter 'Ron Orp’s Mail,' launched in April 2004, already has over 20,000 subscribers, with an average of 1,000 new subscribers joining each month. Until now, Ron Orp has been published daily, Monday through Friday, in Zurich and Basel; now Winterthur will also be able to enjoy it, and other cities are in the works.
Launched in April 2004, the digital newsletter Ron Orp's Mail already has over 20,000 subscribers, with an average of 1,000 more joining every month. To date, Ron Orp has been published daily from Monday to Friday in Zurich and Basel, with Winterthur now also benefiting from the service and other cities in the pipeline. According to the company, the html newsletter offers "inspiration for an exciting cultural life in the city" and ensures that people are networked locally. Recipients receive tips on clubs, restaurants, bars, art, theater, literature, concerts, web, TV, radio, shopping and community. Discussions on questions such as "At what point am I boring?" or the sections "The legacy of the Crèmschnitte" on Ronorp.net complete the offer. Last but not least, Ron Orp's Mail opens up an attractive advertising target group for banners and text ads: 60 percent of the readership is between 25 and 34 years old, 27 percent are older than 34.
