Ricola launches the world's first karaoke gondola
A brand experience taken to the next level: In mid-December, Ricola will launch the Ricola Karaoke Gondola on the Grindelwald-Männlichen gondola lift, where passengers can sing along to the world-famous jingle and other hits.
Riiiiiicolaaaa - the world-famous jingle will soon be echoing along the Eiger, Mönch and Jungfrau: after the brand opened its first experience store in spring (advertisingweek.ch reported), a new branding experience will be put into operation on the Grindelwald-Männlichen gondola lift at the start of the winter season on December 9: the Ricola karaoke gondola.
The two karaoke gondolas are the only ones of their kind in the world and are designed to literally offer guests the height of fun - and bring the brand close to the target groups. The greatest music hits of all time are available to choose from and can be sung along with the other gondola guests. Various Ricola sweets are available so that guests can make the most of their vocal potential. Surrounded by the unique mountain scenery in Grindelwald, nature, entertainment and enjoyment are combined to create an unforgettable experience.
