New for PostBus: buy tickets via app
On the PostBus, many passengers buy their tickets from the driver. But a campaign by the Neu agency shows that it would be much easier and more convenient to do so via an app.
The Postbus is a part of Swiss identity and the means of public transport with the most stops in our country. As a connection between villages or from the countryside to the city and vice versa, countless Postbuses are on the road every day in all Swiss cantons.
Many commuters and day-trippers still buy their tickets from the driver when boarding. This costs time and effort - for both passengers and drivers. The simpler and more convenient option is to buy tickets digitally using a mobile device. The Neu agency developed a campaign for PostBus to motivate target groups that are still used to buying tickets digitally to do so.
It consists of a national level of measures with nationwide campaign flights and regional measures that offer specific incentives in the form of starting credits when downloading the well-known public transport apps.
Responsible at PostBus: Pasquale Arleo, Patrick Moeschler. Responsible creative agency: Neu Creative Agency.
