ARD disrupts with its online plans
If public broadcasters want to focus on the Internet, it’s not going smoothly in either Switzerland or Germany. Like SF, ARD is finding it difficult to get publishers on board with expanding its online offerings.
If the public broadcaster wants to focus on the Internet, this will not go smoothly in either Switzerland or Germany. Similar to SF, ARD is finding it difficult to convince publishers to expand its Internet offering. ARD's new multimedia strategy does not suit German publishers, as the Frankfurter Allgemeine Zeitung reports. The expansion of the Internet presence and the extension of the digital TV offering are making waves. Publishers fear for the competitiveness of their online offerings and are railing against cross-subsidization via TV fees. The public broadcaster sees itself as a partner of the publishers. The ARD directors now want to seek talks with the publishers, as they believe that they all want the same thing, namely a future for quality journalism on the Internet.
Criticism was also voiced in Switzerland when SF planned to expand its Internet presence, because many publishers felt it was unfair that SF was able to dispose of large amounts of subsidy money.
Criticism was also voiced in Switzerland when SF planned to expand its Internet presence, because many publishers felt it was unfair that SF was able to dispose of large amounts of subsidy money.
