Yahoo combines ad sales divisions
The U.S. internet company Yahoo is merging its ad sales operations in the search and display divisions. David Karnstedt, who previously headed only the search division, will take over as head of the combined department.
According to an SDA report, Yahoo has merged its search and display ad sales divisions and appointed David Karnstedt as head. In addition, the previous US head of sales Wenda Harris has left the company. She will become the new media president at Martha Stewart Living Omnimedia (MSO).Yahoo has recently suffered from Google's search advertising success. The internet company has been struggling with slowing growth rates in the display advertising business.
