Mittelland Zeitung confirms the name Sonntag for seventh edition
The publishers of the Mittelland Zeitung have decided: The Sunday edition of the newspaper will indeed be called Sonntag. Werbewoche had already reported that this was the favored name candidate. The Sonntag figurative mark will be supplemented with the abbreviations of the individual newspapers in the Mittelland network.
The publishers of the Mittelland Zeitung have decided: The Sunday edition of the Mittelland Zeitung will indeed be called Sonntag. Werbewoche had already reported that this was the favored name candidate (see ). According to the press release, the Sonntag figurative mark will be supplemented with the abbreviations of the individual newspapers in the Mittelland network (AZ for Aargauer Zeitung/LT for Limmattaler Tagblatt, OT for Oltner Tagblatt, SZ for Solothurner Zeitung, ZT for Zofinger Tagblatt and bz for Basellandschaftliche Zeitung).
A double branding has been developed for the newspaper, which will be published for the first time on September 16 with a circulation of 240,000 copies: the overarching national brand (Sonntag) in conjunction with the regional sub-brands. A decision on the design of the newspaper head and the various pages of the Sunday edition is expected to be made in mid-July.
At the same time, the Mittelland Zeitung has announced another addition to its editorial team. Peter Burkhardt has joined the business editorial team of the Sunday edition. The 37-year-old has been business editor at the Neue Luzerner Zeitung since 2005. He previously worked at One, the international employee magazine of Credit Suisse, and from 1992 to 2000 at the Berner Zeitung.
A double branding has been developed for the newspaper, which will be published for the first time on September 16 with a circulation of 240,000 copies: the overarching national brand (Sonntag) in conjunction with the regional sub-brands. A decision on the design of the newspaper head and the various pages of the Sunday edition is expected to be made in mid-July.
At the same time, the Mittelland Zeitung has announced another addition to its editorial team. Peter Burkhardt has joined the business editorial team of the Sunday edition. The 37-year-old has been business editor at the Neue Luzerner Zeitung since 2005. He previously worked at One, the international employee magazine of Credit Suisse, and from 1992 to 2000 at the Berner Zeitung.
