Sunrise terminates cooperation with Advico

 The advertising agency Advico Young & Rubicam is losing its mandate from Sunrise. This was confirmed to Cash Daily by management board member Lukas Tenger. Sunrise wants to break new ground in terms of branding and advertising, as the Handelszeitung reported last week. The telecommunications company Advico has therefore given notice. The advertising agency is now expected to cut jobs, the free business newspaper continues. Within the company, there are fears that around a third of the 45 jobs will be lost. The Sunrise mandate would result in the loss of an estimated five million francs in gross income.
Advico won the entire budget of the telecommunications company in 2004; Wirz was previously responsible. Over the next few weeks, other agencies will be vying for the mandate. According to Cash Daily, several creative workshops from Germany are among them.