Intelligently promote the old aunt

The Publicis and NZZ managers have filled the existing NZZ word mark with content in order to create an umbrella brand with a clear message from the broad spectrum. For the first time, the brand makes a cross-product promise and unites the individual products into a larger entity: To an intelligent diversity, writes Publicis in a press release. This intelligent diversity is also the strategic core of the two new umbrella brand subjects, which stylishly and aesthetically translate the wide-ranging NZZ expertise.