Spina's Civil Voices, Solidar Suisse and Deville find clear words for Black Friday
On Black Friday, Solidar Suisse raises awareness and mobilizes the Swiss public against senseless overconsumption and in support of greater global fairness. This year, Spinas Civil Voices has enlisted prominent support for this cause.
Exact Two years after "Stop Black Friday" Solidar Suisse is launching a new campaign to mark the Day of Overconsumption and International Worker Exploitation. The background to the campaign is the current Solidar Suisse report on working conditions in Asia's electronics mega-factories. The Tages-Anzeiger reported.
How can the general public be made aware of this serious issue? This year, Solidar Suisse and Spina's Civil Voices are focusing on a charm offensive instead of a declaration of war. To this end, they are bringing comedian Dominic Deville in front of the camera.
In the long spot and three shorter clips, Deville welcomes Switzerland to the "***ck Friday Show". In the improvised studio, he presents meaningful and fun alternatives to the day of overconsumption. The message: anything is smarter than participating in Black Friday. A trip to the countryside, for example (Blöök Friday), going offline (Blackout Friday) or slowing down on Friday (Schnägg Friday).
The commercials are complemented by social media ads, an e-mail journey and the Landing page. Solidar Suisse offers the public a concrete opportunity to take action: sign the "***ck Friday" petition. It starts with the electronics retailers, but ultimately aims for transparency and fairness in the entire supply chain. After less than a week, several thousand signatures have already been collected.
Responsible at Solidar Suisse: Benjamin Gross (Head of Marketing and Communication), Susanne Rudolf (Campaigns), Sylvie Kipfer (Communication and Media French-speaking Switzerland), Melanie Wirz (Communication and Media German-speaking Switzerland), Pascal Krucker (Digital Fundraising), Christian von Allmen (Digital Fundraising). Responsible at Spina's Civil Voices: Nicolas Stark, Beat Egger (creation), Lorenz Spinas (CD), Janine Frei (consulting), Gaby Füchslin and Lorenz Spinas (strategy), Eric Schwegler (SoMe application). Film production: Markus Etter (producer, director, editor), Jean-Christophe Dupasquier (DoP), Srdjan Kovacevic (camera assistant/sound/lighting), Kathrin Tollas (styling/make-up). Sound: Hastings Zurich.
