Bears against tears
Zogg Kettiger Gasser produced a TV commercial for Haribo at Circus Roncalli .
Gummibärchen Zogg Kettiger Gasser has realized a cinema spot for Haribo at Circus Roncalli. Clowns touch us the most when they are really sad. This dramaturgical wisdom is also the concept behind the first Swiss cinema spot for Haribo. David Larible is the most famous clown in Germany and has already made an appearance in the Hollywood film "Ocean's Eleven". He now plays the leading role in the new Haribo cinema spot by Zogg Kettiger Gasser.
The subtle story takes place in the circus. The clown is preparing for his performance in the saddle tent. But somehow he is not in the mood. He tries to cheer himself up by making jokes. But he doesn't succeed. A girl from the circus troupe sees the sad clown and slips him a bag of Haribo Gold Bears. The clown smiles and the spell is broken. The clown is ready for his performance. The curtain to the ring is held open for him by none other than the original Haribo Gold Bears.
CD Max Winiger is proud that Zogg Kettiger Gasser has now been able to shoot its first film following the print campaigns for Haribo and double-page ads in the Sunday press over the last three years. When it came to the story, Winiger was primarily thinking about its impact in the cinema. "The story itself is simple. But we wanted to tell it in big pictures." Of course, with a market leader like Haribo, the agency also had to take into account some specifications from the head office in Bonn. In Germany, the commercials are characterized by Thomas Gottschalk. His films are mainly aimed at kids. With the new commercial from Switzerland, Haribo also wants to appeal more to adults. "Gummy bears are cult and are becoming increasingly popular - for example as an alternative to salty snacks at an aperitif," says Winiger.
For this trendy scene, the film also features a hip director. Micheel Nwaisser belongs to a new, young generation and has just received a creative award for a Panasonic cinema spot in New York.
The Haribo commercial was shot at Circus Roncalli in Düsseldorf on 35 mm in high definition. Producer Martin Bayerl: "We had perfect conditions. With a single radio appeal and a free ticket as a thank you, we were able to mobilize 300 extras."
The music and soundtrack were recorded in Zurich at the Selmi recording studio.
The commercial has been showing in all Swiss cinemas since June and will also be shown in the large open-air summer cinemas in Zurich, Basel, Bern and Geneva.
Andreas Panzeri
The subtle story takes place in the circus. The clown is preparing for his performance in the saddle tent. But somehow he is not in the mood. He tries to cheer himself up by making jokes. But he doesn't succeed. A girl from the circus troupe sees the sad clown and slips him a bag of Haribo Gold Bears. The clown smiles and the spell is broken. The clown is ready for his performance. The curtain to the ring is held open for him by none other than the original Haribo Gold Bears.
CD Max Winiger is proud that Zogg Kettiger Gasser has now been able to shoot its first film following the print campaigns for Haribo and double-page ads in the Sunday press over the last three years. When it came to the story, Winiger was primarily thinking about its impact in the cinema. "The story itself is simple. But we wanted to tell it in big pictures." Of course, with a market leader like Haribo, the agency also had to take into account some specifications from the head office in Bonn. In Germany, the commercials are characterized by Thomas Gottschalk. His films are mainly aimed at kids. With the new commercial from Switzerland, Haribo also wants to appeal more to adults. "Gummy bears are cult and are becoming increasingly popular - for example as an alternative to salty snacks at an aperitif," says Winiger.
For this trendy scene, the film also features a hip director. Micheel Nwaisser belongs to a new, young generation and has just received a creative award for a Panasonic cinema spot in New York.
The Haribo commercial was shot at Circus Roncalli in Düsseldorf on 35 mm in high definition. Producer Martin Bayerl: "We had perfect conditions. With a single radio appeal and a free ticket as a thank you, we were able to mobilize 300 extras."
The music and soundtrack were recorded in Zurich at the Selmi recording studio.
The commercial has been showing in all Swiss cinemas since June and will also be shown in the large open-air summer cinemas in Zurich, Basel, Bern and Geneva.
Andreas Panzeri
